3000 minutes

introduction

Summer holiday is a distant memory. Your skiing trip is still a few months away. A good excuse for a weekend break. A city trip. But which city and what to do during your stay.  The goal of Marketing Groningen is to entice people to visit the city and the province of Groningen. How can they promote a weekend break Groningen?  They asked Rutger Middendorp, Ard Boer and me to pitch an idea. We came up with ‘3000 minutes’. 3000 minutes = 50 hours = 2 days = a weekend break Groningen.

strategy

There a lot of people who have studied in Groningen but haven’t visited the city for a couple of years. They generally have good memories of the years they lived in the city. How to rekindle these feelings and entice them to plan a weekend break in Groningen? Present a bucketload of options to fill an itinerary in a fun and playful way. Wether you like a jammed-packed weekend or you just want to chill out, there are plenty of options to fit most people’s idea of a great weekend break.
A easy to use website helps you to make and share your own itinerary or to view a timeline of some famous locals or a shared timeline.

design

Responsive design
It’s got to be really easy to browse through a ton of options, pick the ones you like and add them to your personal timeline. A playful way to get acquainted with all the possibilities the city provides to a visitor. If you want to invite a friend to accompany you during the weekend break, it’s really easy to share your timeline via Facebook, Twitter or email. 

Ease of use
Al lot of options. Create you own timeline with all the things you would like to do while visiting the city.

Good fit with the look and feel of the Marketing Groningen campaigns
Clean look. A familiar color palette: white, black and orange.