Reinout Tiekstra

Strategy and Design of Products and Services

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Klepper

Klepper

introduction

There are a lot of apps to send postcards. They’re all a pain in the ass. Too expensive, too difficult to use, too ugly. A lot of room for improvement. It should be a lot easier, more fun, more personal. And couldn’t it be a little bit cheaper? It could trigger people to send more post cards in the spur of the moment.
On a hot summer day a couple of guys took the challenge, broke a sweat and came up with Klepper.

client

Klepper

role

Product Designer

strategy

Make it as easy as possible to send a real and personal card to family or friends. Nothing should stop you to send a personalized card in the spur of the moment. The lower the barrier, the more cards will be send.
The product should have a sympathetic DIY feel.

‘Klepper is a really nice app’
– Linda Magazine

design

App
Only the most essential options are incorporated in the app:

1. Buy credits
2. Take a picture
3. Write a personal note
4. Fill in the address
5. Press send

App Icon

Klepper Card

Envelope
We developed a custom envelope:

1. Unique style
2. Easy handling and shipping
3. No chance of errors in the addressing
4. DIY look-and-feel

‘keeps sending cards really simple’
– iPhoneclub

Coupon Code

Business Card